Star River

A Chinese cruise company that owns cruise vessels and operates a full industry chain in Europe

China's own
global river cruise brand
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Brand
Positioning
Elevate the Journey, Live the Dream. We deliver exquisite river cruises for Chinese travelers and set the five-star service standard for China’s river cruise industry. 
 
Brand Positioning
Elevate Travel,
Fulfill Dreams
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Brand
Philosophy
 Xingtu Cruise breaks conventions and redefines travel. We tailor experiences to Chinese preferences, bringing elegant European river cruising to millions. 
  
Brand Philosophy
To deliver exquisite cruise experiences for
Chinese travelers
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Brand
Mission
Xingtu Cruise offers tailored Danube & Rhine river cruises for Chinese guests, featuring comfort, personalization, fine dining, dedicated concierge and butler service, delivering exclusive, elegant Oriental-style journeys.  

Brand Misson

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Brand Journey 

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Charter and operation of
the river cruises Danube Concerto and Melody
Acquisition of
the cruise Art

  • 2008.08.08
    Starriver
    brand established
    Specializing in 
    customized European ground services and wholesale operations.
  • 2016.05.28
     Maiden Voyage
    of the Concerto
    Operated by Starriver, it is Europe’s first river cruise for Chinese and the world’s first overseas river cruise operated by a Chinese operator.  
  •           2016-2018
  •                 2018

  •                 2019
    Eternity Cruise GmbH established
    Acquired assets for independent operation and launched new Rhine routes.
  •           2020-2023
    Entered the Yangtze River cruise market 
    Operated multiple vessels; the Chongqing-Wuhan route boasts the highest load factor among Yangtze cross-provincial routes. 
  •                 2024
    Freya's Cruise GmbH Established
    Acquired MS Heidelberg and resumed European river cruises; strengthened Yangtze routes with President No.6. 
  • ...

Achieve integration 

Achieve integration of ship ownership, shipping, operation and sales. 

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Domestic shipbuilding
Yuanjiang, Hunan

Domestic sales company

Beijing Starriver Cruise
International Travel Agency Co., Ltd
Shanghai and Changsha branches

Company operation brand

Starriver Cruise ( Inland River Cruise )
Starroad Club Award ( High end Customization )
Starriver Education ( Educational Research )

Overseas catering companies
Xingcheng(Malta)Company Limited
(Xingcheng Malta Company)

Overseas shipowner
companies
FREYA’ S CRUISE GMBH(Freya Cruises, Germany)

Overseas shipping companies
FREYA’ S CRUISE s.r.o.
(Freya Shipping Company, Slovakia)

Awards & Honors 

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Chinese Specialty Products

Innovative China-style products beyond market standards.

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One price, all-inclusive ; One ticket, covers 8 essential needs 

River Cruise
Ticket 

Round trip
Flights

Tour
Escort 

Catering and
accommodation

Schengen
Visa

Port taxes
and fees

Shore
Excursions 

WiFi
on board

Product Highlights

One Price, Total Peace of Mind 
Cruise, flights, visa, meals, stays & excursions covered. 
Deep & Convenient Exploration 
Docked at town-center piers; attractions on foot. 
Classic 5-Country Selection
Central & Eastern Europe’s finest in a single trip. 
Mystic 7-Country Balkans
Unlock the lower Danube and Balkan soul. 
Comprehensive 9-Country Discovery 
From Central Europe to the Balkans, cities & towns explored. 
Special Complimentary  
Unlimited onboard Wi-Fi to share your travel highlights. 
Comfort & Peace of Mind 
 No repacking, just seamless comfort. 
Chinese-Language Support 
From departure to return for a worry-free journey. 

Why Choose Heidelberg 

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Quality Assurance

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A Caring Home

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Cozy & Elegant Cabin 

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Starriver Wellness 

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Journey Delicacies  

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Art Immersion 

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Scenic River Fun  

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Effortless Sightseeing

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