Breaking News! Starriver Cruises has been awarded "Quality European Inland Cruise Service Provider" at the 2025 National Tourism Quality Service Provider Award Ceremony!

On January 9, 2026, the 21st Light & Shadow 2025 National Tourism Industry Quality Travel Agents Gala, hosted by National Tourism Industry Network, was grandly held in Beijing!  The event invited 100 distinguished guests from sustainable and high-net-worth tourism enterprises to participate in this annual gathering for tourism professionals featuring vision, depth and warmth.

During the conference, Star River Cruise, China’s own European river cruise brand, won the title of  " Quality European River Cruise Service Provider " for its years of industry accumulation and excellent market reputation.

▲ Ms. Feng Lian, Founder of Star Cruise (left in the picture), was invited to attend and take the stage. 

Since its founding, Star Cruise has been committed to a high-quality development path of refinement and excellence. Its flagship vessel, the *Heidelberg*, has redefined river cruise travel with its distinctive artistic character, guiding guests on epic cultural journeys along the Danube. 

In 2025, Star Cruise maintained steady growth by launching one-stop package river cruise tours that integrate flights, hotels, cruise accommodation and visa services. The brand has created a series of distinctive itineraries tailored to the travel habits of Chinese tourists, covering diverse experiences including panoramic Danube sightseeing, wellness river cruises, leisure tours of ancient cities and towns, and in-depth visits to UNESCO World Heritage Sites, fully satisfying the varied travel needs of visitors.  

During the 12–18-day journey, guests can deeply appreciate the profound heritage of European civilization, while enjoying tailored VIP service in Chinese and a culinary experience blending Chinese and Western flavors, feeling warm and thoughtful care in a foreign land.   This award is a recognition of the high-quality development achievements of Star Cruise and marks an important milestone in its development history. Going forward, the brand will take this opportunity to keep pace with changing market demands, continuously innovate and optimize its tourism products, enhance the service quality of river cruise travel, create a superior European inland river cruise sightseeing experience, and further promote in-depth exchanges and integration between Chinese and European cultural tourism.