English
Star River Cruise Participates in the UTE Global Travel Exhibition, Deepening Its Strategic Layout in the East China Market with a Global Vision.
In October 2025, Star Cruise made its debut at the UTE Travel Expo in Shanghai, bringing the MS Heidelberg and featured itineraries to further develop the East China market.
On October 15, 2025, the UTE Global Travel Exhibition (Autumn Edition) was grandly held in Shanghai. Star River Cruise , China’s own European river cruise brand, participated in the exhibition, deepening its strategic layout in the East China market with Shanghai as the core from a global perspective.
Integrating the Essence of Europe, Setting a New Standard for River Cruise Experiences.
At this exhibition, Star Cruise presented its flagship vessel, the MS Heidelberg, as well as its exclusive itinerary, the Balkan Discovery Tour, delivering an immersive cultural feast of Eastern Europe for travel industry partners and high-end travel agencies in East China. The booth design ingeniously blends Austrian classical art, the imperial charm of Hungary, and the cultural heritage of the four Eastern European countries, vividly embodying the poetry and depth of the Danube route.
Mr. Liu Xiaolong, Sales Director of Star Cruise East China, stated: “We are committed to creating a unique Chinese-language European exploration journey for retired Chinese communities at home and abroad. From the natural wonders along both banks of the Danube to the historical legacy of the Habsburg dynasty, Star Cruise integrates Chinese-European services, distinctive leisure activities, global cuisine, river scenery, and in-depth destination experiences. As an international metropolis, Shanghai boasts travelers with extremely high expectations for quality travel — they are exactly our ideal ‘Global River Cruise Explorers’.”
Taking Shanghai as a Hub to Empower the East China Market with Precision
Leveraging Shanghai’s dual advantages as an international shipping hub and a premium tourist source, Star Cruise has launched a series of products and policies precisely tailored to the needs of East China customers:
- Comprehensive Itinerary Upgrades：The 13-day Classic Danube itinerary departing from Shanghai offers more flexible sailing dates and themed cruises (including cuisine, music, theater, museums, Qipao culture, etc.), maximizing travel convenience for visitors from East China.
- Dream Journey Exclusive Privileges：Passengers departing from Shanghai enjoy up to 15,000 RMB in early-bird discounts plus selected shore excursions, delivering a one-stop premium experience.
- Channel Partner Empowerment Program：In-depth training programs will be launched for travel agencies in East China. With policies including marketing support, commission incentives and agency revenue plans, we will jointly develop the high-end cruise market.
Ms. Feng Lian, Chairwoman of Star River Cruise, pointed out: “Shanghai has enormous market potential. In the future, we will continue to invest resources to not only better tailor our itineraries to local needs, but also build a comprehensive, three‑dimensional layout in marketing, customer service and partnerships. We aim to make Star Cruise the top overseas travel choice for new retirees and quality travelers in Shanghai and East China.”
Exhibition Interaction & Future Outlook
During the exhibition, Star Cruise’s booth (F1) allowed visitors to experience the charm of European river cruises up close through promotional videos, itinerary brochures, and traveler documentaries. The on-site consultation received an enthusiastic response, fully affirming the strong market demand for high-quality river cruise travel.
关于星途游轮
作为“专为华人打造的欧洲内河游轮”品牌，星途游轮十年来深耕欧洲内河航线开发，推动中欧文化旅游的深度交流，始终致力于为中国旅客提供更中国化、舒适化、个性化的欧洲内河游轮体验。
Brendi Xiong（Business Cooperation & Regional Agency Inquiries）
Tel：18565755604
E-mail：Brendixiong@starmice.cn
Trista Su（Group Booking Contact）
Tel：15874152392
E-mail：suzhi@starmice.cn
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