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A Galaxy of Miles Along the River, With You on the Journey — Starriver Cruises 2024-2025 New Product Launch
On November 9, 2023, Starriver Cruises held its 2024-2025 New Product Launch in Shanghai. Having made an impressive debut in the Yangtze River cruise market in 2020, the brand unveiled its plans at the event to upgrade Yangtze River cruise products and expand its European river cruise routes across multiple waterways. The Polish National Tourist Office also shared premium travel solutions in this regard, the founder elaborated on the company's future development blueprint, and the launch concluded with the signing of strategic cooperation agreements for 2024.
On November 9, 2023, Starriver Cruises held its 2024-2025 New Product Launch at the InterContinental Shanghai Jing'an.
Founded in 2016, the brand Starriver Cruises adheres to the business philosophy of "Upgrading Travel Modes, Fulfilling Travel Dreams" and takes it as its mission to "Provide consumers in China and around the world with more exquisite cruise travel services and experiences". It is the only enterprise in China that holds European inland river cruise assets and operates as a professional integrated company covering production and sales.
Embodied with a strong spirit of innovation, Starriver Cruises has broken the traditional mold and redefined the way of cruise travel over the past three years. It entered the Yangtze River cruise market in 2020, committing itself to route innovation and in-depth market integration. By 2023, its round-trip route from Chongqing to Wuhan, which has operated continuously for three years, has achieved an outstanding load factor of 94.9% (Source: Chongqing Cruise Center, Three Gorges Big Data).
In 2024, Starriver Cruises will continue to boost its layout in the Yangtze River market, restart the European river cruise market with full enthusiasm, and keep bringing the European aristocratic travel experience of cruise travel to hundreds of millions of Chinese tourists.
Brendi Xiong, Chief Marketing Officer, Starriver Cruises
The Yangtze River route has long been a strategic focus for Starriver Cruises, and we entered the market ahead of schedule in 2020.
When first entering the Yangtze River market, we upgraded our products and services by drawing on European cruise experience and ship-owner thinking, and continued Starriver Cruises’ “Cruise Ticket + N” sales model. This not only provides visitors with high-quality products at a better price-performance ratio, but also ensures revenue for our partners.
In 2025, Starriver Cruises will further enhance the quality of our popular Chongqing–Wuhan route, upgrading both hardware facilities and software services together with cruise operators. At the same time, we will continue to strengthen the advantages of Starriver Cruises’ customized routes, and develop more diverse and competitive inland river cruise products covering the entire Yangtze River basin.
Mr. Wang Xiao，Deputy General Manager, Starriver Cruises.Mr. Wang introduced Starriver Cruises’ 2024–2025 European river cruise products and route plans for the Danube, Rhine, and Volga rivers.
Meanwhile, Starriver Cruises’ strengths in European ground services cannot be overlooked. Over 20 years of experience in European ground handling and visa services provides the strongest guarantee for the product quality of the Starriver Cruises team.
Mr. Wang Xiao, Deputy General Manager, Starriver Cruises
Since 2016, Starriver Cruises has been growing steadily, gradually moving into the core of the European inland waterway cruise industry. It established a shipping company in Basel, Switzerland, and successfully acquired the vessel Artistry. From a traditional rental contractor years ago, the company has achieved an essential transformation into a three-in-one entity: shipowner, operator, and resource provider.
In 2023, Starriver's fleet will welcome new vessels: Heidelberg, Glory, and Mainz, which will operate on the Danube and Rhine rivers respectively. This will provide strong support for stable capacity in Starriver's European river cruise market. The layout of Volga River products marks that Starriver Cruises is steadily advancing toward becoming the leader of China-Europe inland waterway cruises.
Invited by Starriver Cruises, the Polish Tourism Organization introduced to the guests high-end light-luxury travel programs such as Danube River + wellness & skiing from various perspectives including river cruise product innovation.
Daiqi Xing, Marketing Director, Polish Tourism Organization Beijing Office
Later, Ms. Feng Lian, Founder of Starriver Cruises, delivered an in-depth presentation on the company’s future development plans. These covered the development of shore tourism products, shore excursions, cultural experiences, and retail outlets, as well as further upgrading shipping management and perfecting standardized operations in China.
Feng Lian, Founder of Starriver Cruises
